Fast Fashion

#WhatsInMyClothes

Whats In My Clothes campaign photos

A couple of weeks ago saw the return of the annual Fashion Revolution campaign, designed to raise awareness of the environmental and social impacts of the fashion industry. One of the questions they are encouraging consumers to think about is ‘What’s in my clothes?’ and we’re here to take a curious look into that very topic… 

Fashion sustainability schemes – A licence to greenwash

What’s Going On Here? Changing Markets Foundation, a sustainability campaign group, just released their latest report into the fashion industry. The report, titled ‘Licence to Greenwash’, found that the industry’s biggest and most well known sustainability schemes “facilitate greenwashing”. What Does This Mean? Ten schemes were analysed including well known ones such as WRAP (Waste & Resources Action Programme), bluesign, EU Ecolabel…

Record-breaking number of Black Friday boycotts by independent retailers

Blurred crowds in front of a Black Friday sign

What’s Going On Here? The hyper-consumerist behaviour encouraged by events such as Black Friday is detrimental for the environment. However, increasing awareness around climate change is one of the reasons 2021 saw the biggest independent Black Friday boycott in history. What Does This Mean? According to the British Independent Retailers Association, 85% of independent businesses boycotted Black Friday: the highest number that…

Five eco-friendly habits Gen Z think they invented…

I’m starting to feel my age. Hipster businesses are emerging with ‘innovative’ solutions to steer us towards more environmentally friendly everyday products. But, like a 90s boy-band revival, it would seem that there’s nothing new here! Now, don’t get me wrong – I don’t doubt that it’s the vigour of today’s vicennials that can lynchpin our ecological hopes with action. Indeed, their…

Fast fashion’s failure to stay on trend: half of all pieces found to contain plastic

What’s going on here? Clothing made by UK’s largest online fashion brands contain staggering amounts of virgin plastics despite their marketing campaigns flaunting environmentally-friendly clothing, according to new analysis. On average, 49% of the items listed on these popular websites were found to contain materials made from synthetic fibres. What does this mean? This research, carried out by The Royal Society for…

Is Green the new Black?

This week (19th – 25th April 2021) is Fashion Revolution Week, an annual event to raise awareness of the social and environmental issues associated with the fashion industry. Fashion Revolution was started as a response to the Rana Plaza tragedy in 2013, when 1,134 garment workers were killed in a factory collapse in Bangladesh. But has anything changed in the last 8…

(Don’t) Shop Until You Drop

What’s Going On Here? As the high streets reopen this week and Boris encourages us to ‘Get out and shop’, it feels an important time to remind ourselves how fast fashion and mass consumerism are exploiting people and the planet. What Does This Mean? Monday saw long queues outside many of the popular high street clothes shops. Whilst it’s nice to feel a…

Are our clothes getting more transparent?

What’s Going On Here? It’s Fashion Revolution Week and the campaign group behind it, Fashion Revolution, has published its fifth Fashion Transparency Index report which reviews 250 largest brands and retailers, scores and ranks them based on the information they tell us about their practices, social and environmental policies and importantly, their impact. What Does This Mean? Fashion Revolution Week encourages clothing brands…