What’s Going On Here?

Major UK retailers are failing to deliver on environment according to a report by the UK government Environmental Audit Committee. Six companies were reported to have failed to take action in reducing their carbon, water and waste footprints.

Name ’em and shame ’em

Ok then. Amazon UK, Sports Direct, TK Maxx, JD Sports, BooHoo and Missguided.

NONE of them have signed up to the Sustainable Clothing Action Plan (SCAP) which provides targets to reduce retailers’ impacts.

What’s the link between the six? Volumes. They aim for high volumes, through low margins and short product life cycles. The stack ‘em high, sell ‘em quick model. It relies on consumers buying lots of product.

Why Should We Care?

Consumers, like us, are part-cause, part-solution to the fast fashion crisis. Our habits have an impact on the environment.

Curious.friends know all this but it’s worth repeating: buy clothes to last and the impact on the environment is deep. Buy clothes that quickly fray, shrink and spoil and you’ll find yourself fanning the flames of the wildfire that is a fast fashion.

Be Curious!

Next time you are on the look out for clothes, don’t be Missguided, as it will only end in tears…BooHoo! Consider the Amazon, you know, the rainforest that you learnt about in school that is often referred to as the lungs of the earth, not the trillion dollar e-commerce machine.

We believe in you to make a good choice curious.friends!

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