What’s going on here? Yvon Chouinard is an 83-year-old mountain climber who founded Patagonia: the outdoor clothing brand which eventually took him to billionaire status. Last week, Chouinard donated the company to fight the climate crisis. What does this mean? Patagonia remains in control by the Chouinard family via The Patagonia Purpose Trust, but it only holds 2% of the total stock.…
